Best times to post on Facebook in 2022 (2023)

Find out how to create a Facebook posting schedule for your brand in our guide below. Find out when to post, how often to post, and what to post to reach your marketing goals.

The best times to post on Facebook in 2022 are:

• Wednesday, 3pm – 3:15pm
• Tuesday 10 am – 11 am
• Friday 9am – 12pm

Read on to learn everything you need to know about creating your brand's Facebook posting calendar.

You'll find tips on the best times to post, how to adapt posting times for your audience and industry, and what types of content will help increase engagement, reach, and conversions.

Overall best times to post on Facebook

The best days to post on Facebook

Best time of day to post on Facebook

The best times to post during the week

Best times to post on weekends

Best times to go live on Facebook

Best times to post on Facebook by industry

Worst times to post on Facebook

How often to post on Facebook

Tips to increase your Facebook engagement rates

Here's how to find the posting times that work best for your brand

Or does time matter no Facebook?

Publish your content to Facebook at strategic timescan help you introduce more people likely to interactwith that inbiggest social media platformin the land. The more people interact with your content, the more likely your algorithm is to show it to more people.

Only organic Facebook postsreach about 5%of a brand's following, so marketers need to go the extra mile to expand their reach and build engagement with their content.

Why is Facebook important?

With nearly 3 billion monthly active users, Facebook remains the social media champion, by far the largest and most active social platform in existence.

• 93% two sellersThey say they use Facebook likepart of your campaigns.
• 78% of consumersUS United States.discovered productsno Facebook.
• Facebook offers thehigher return(ROI) of all paid advertising channels.

According to recent reports, here's who's on Facebook in 2022data portaljHubspot:

• 37% of all people on earthj69% of Americansa Facebook.
• 73% of US adults enrollfor Facebookdiary.
• 93% of companiesYou are active on Facebook.

The sheer volume of people on Facebook, coupled with the fact that almost all marketers use it and its paid ads offer the best ROI, is why the social media channel still matters in 2022.

And if, like many, you think Facebook is just for "older" people, then it's time to take a look at the stats:61% of Facebook users are under the age of 35 and 42% of American teenagers use Facebook.

How old are Facebook users?

• From 13 to 17 years old: 119.0 million users
• 18 to 24 years old: 481.1 million users
• 25 to 34 years old: 643.2 million users
• 35 to 44 years old: 401.5 million
• 45 to 54 years old: 237.0 million users
• 55 to 64 years old: 145.4 million users
• Over 65 years old: 114.1 million users

The largest group of Facebook users is between 25 and 34 years old, the second largest age group is between 18 and 24 years old.

Main age groups on Facebook:

Older age group: 25 to 34 years old(643.2 million)

Second largest age group: 18 to 24 years old(481.1 million)

Third largest age group: 35 to 44 years old(401.5 million)

Reaching almost everyone of all ages, Facebook is the world's largest and most active social media network. Marketers and brands looking to connect with their audience almost always want to build an engaged audience on the platform.

How the Facebook Algorithm Works and Why Timing Matters

Engagement on Facebook is not easy for brands to achieve. Posting in front of your own followers can also be a real challenge.

• That onemedium rangeon Facebook it's only 2%.
• typicalFacebook engagement rateit's only 0.8%.

How can marketers win? Firstly, understanding how their algorithm works can go a long way towards being successful on the platform.

That onefacebook algorithmIt starts by evaluating each piece of content against 4 signals:

• who published
• when it was released
• What time of day is the user browsing?
• User's Internet connection speed

It then uses these signals to try to predict the user's next response:

• How likely is the user to comment on a story?
• How likely is the user to spend time reading this story?
• Would the user watch the video to the end?
• How likely is the user to say that they find this story informative?

After gathering all of the above information, the algorithm will try to predict the following factors before making its final decision:

• How likely is the viewer to click?
• How likely is the viewer to spend time on this post?
• How likely is the viewer to comment and share?
• How likely is the viewer to find it informative?
• How likely is this content to be clickbait?
• How likely is the content to link to a low-quality site?

Given what we know about Facebook's algorithm,Time and commitment are crucial factorshow often and to how many people your content is displayed on the platform.

Best times to post on Facebook

Our top recommended launch times are compiled through analysis from several of the industry's most trusted research and reporting sources. For our 2022 Facebook posting guide, we only use the latest and most trusted sources, including Hubspot, Social Pilot, Sprout Social, Influencer Marketing Hub, Coschedule, and Later.

More than ever in the history of social media, brands need to monitor their social media insights to adjust posting times for their audiences in 2022.

We analyzed several reports from 2022 for this year's guide and never before have we seen so much conflicting information about when to post to Facebook!

However, it makes sense given the upheaval in people's schedules over the last three years. Each quarter has brought dramatic changes to the way people work and play, impacting when and how often they access social media.

It's great to see things getting back to "normal", isn't it? Yea!

But getting back on track was a marathon, not a sprint, which means overallPeople's new habits on social media are still evolving.We believe this is the reason for all the conflict in the best 2022 release time reports, as the data retrieved for any given month is likely to change within a few weeks.

Many brands and marketers will be flying this year trying to determine when their audience is most likely to sign up and engage with Facebook.

Until then, our recommended posting times for 2022 can help you get started with your posting schedule until you can determine your audience's social media behavior patterns.

We show you how to tailor the best moments for your brand's audience in the final section of this guide, and it's perhaps the most useful section in the entire guide (finally!), so we hope you didn't miss out. I've lost. !

Overall best times to post on Facebook

Wednesday afternoon, Tuesday morning and Friday morning seem to be the best times to post on Facebook for most brands.

The best overall Facebook posting times for brands are:

• Wednesday, 3pm – 3:15pm
• Tuesday 10 am – 11 am
• Friday 9am – 12pm

More than one study, including Hubspot's survey of over 300 marketers, has shown this.Saturdaysare a great time to post instead of the days of the week above. And this despite the fact that several reports are listedSunday as the worst day to post, some others suggested it might be one of the best.

Our research from other platforms such asInstagramjTag thanksindicates thatSocial media users can now spend more time on platforms over the weekend, so consider releasing some weekend tests along with the best release times recommended above!

The best days to post on Facebook

Saturday, Wednesday and Friday are the best days of the week to post on Facebook.

1. Saturdays
2. Wednesday
3. Freitag

Most studies agree that Tuesday through Friday are good days to post. While there is not a Saturday schedule as commendable as our top three schedules (Wednesday 3:00 pm to 3:15 pm, Tuesday 10:00 am to 11:00 am, and Friday 9:00 am to 12:00 pm), the day will be recognized in numerous studies. as one of the best ways to generate engagement.

Best time of day to post on Facebook

The best times of day to post are in the afternoon, late morning and midday.

1. 15:00 – 15:15
2. 10h00 – 11h00
3. 12:00 p.m. (noon)

Any time between 9 am and 5 pm and 6 pm is a good time to post, but the 10 am ads are too late. at 3 pm and 3 pm have great potential in several reports.

The best times to post during the week

If you choose to post daily, we recommend the best times for each day of the week.

• Montag: 15:00 - 15:15
• March: 3:00 pm – 3:15 pm
• Wednesday: 3:00 pm – 3:15 pm
• Thursday: 3:00 pm – 3:15 pm
• Freitag: 15:00 – 15:15

Generally, the best time to post is between 12:00 pm and 6:00 pm on weekday nights. m.

Best times to post on weekends

Some brands and marketers consider weekends to be the busiest days of the week, while many others say that Sundays are the worst days to post.

If you post on weekends, we recommend scheduling your post around noon.

• Saturdays: 12pm to 1pm
• Sunday: 12pm to 1pm

Best times to go live on Facebook

If you're streaming live on Facebook, consider streaming on Tuesday or Thursday in the early afternoon.

• Tuesday and Thursday 13:00 – 15:00

Find tips, insights and examples on how brands go live successfully hereThe Ultimate Guide to Facebook Live Eventsand find out how to prepare, promote, and engage followers for live video.

Best times to post on Facebook by industry

Some industry audiences have different social media habits than others, resulting in a plethora of better posting times.

See our recommendations for specific industries in the list below.

• B2B Brands: 9am to 2pm Tuesday, Wednesday and Thursday
• B2C brands: 12:00 p.m. EST Tuesdays and Wednesdays
• Agriculture: 09:00 to 12:00 on Saturdays
• Groceries and Beverages Stamps*: 9:00 am to 5:00 pm to 12:00 pm on Saturdays
• Hospitality: Saturdays from 9 am to 12 pm
• Media: 8:00 am to 10:00 am and 5:00 pm from Tuesday to Friday
• Non-Profit Organizations: 9 am to 2 pm, Tuesday, Wednesday and Thursday
• Software company: 9:00 am to 2:00 pm Tuesday, Wednesday, Thursday
• Tours: Saturdays from 9 am to 12 pm

Food and beverage brands and restaurants will definitely want to experiment with different time periods, as meal times are also often a good time to engage audiences.

Worst times to post on Facebook

Some days showed poor engagement with Facebook posts, especially on Sundays, early mornings and late evenings.

• Worst day: Sunday
• The worst moments of the day:
• In the morning before 9am
• In the evening after 21:00

It's worth noting that some studies have shown that Sundays are a great day of the week to post on Facebook - a good reminder to experiment and monitor your audience analytics for clues about your audience!

How often to post on Facebook

On average, marketers publish 5 1/2 postsper weekno Facebook.

Most studies agree that brands should never post to Facebook more than once a day.

• Maximum: Once a day(or 3 times a week for gastronomy)
• Minimum: 3 times a week

Brands with less than 10,000 followers should be extra careful not to overdo it, asBusinesses that posted more than once a day saw a 50% drop in engagement, correspondenthubspot search.

Tips to increase your Facebook engagement rates

Here's a look at some of the habits that can increase or decrease your Facebook engagement rates.

• Publish more video content.ONEstatist reportnoticed thatVideo drives the highest engagement rateson Facebook, and Hubspot's report shows that62% of peopleReport more interest in a product after seeing it on Facebook.
  • native videohas the highest video engagement rates on Facebook and generates 221,652 average comments per video as per report.
  • live videois the second most engaging video content on Facebook, generating an average of 38,038 comments per video, according to the report.
  • embedded videois the third most engaging video content on Facebook, generating an average of 6,685 comments per video, according to the report.
• Avoid posting links. Link posts (which drive users away from the platform) generate 73% less engagement than video posts (Hubspot 2022).
• Consider influencer campaigns. 35% of marketers report successful influencer campaigns on Facebook (Hubspot 2022).
• post stories on facebook.
  • 73% of EE. UU.Tell Facebook UsersStories allow them to experience new things outside of their everyday lives.
  • 57% of people in the US say Stories make them feel part of a larger community.
  • More than a billion stories are shared every day across the Facebook family of apps.
• Publish unique and creative content in other formatsthat your audience loves, such as:
  • Behind the Scenes Stories
  • Graphics with inspirational, identity-related, or humorous text.
  • Posts that engage your audience with questions.
  • User-generated content that encourages your audience to share it with their friends.
• Find the absolute best post times for your audiencethrough the use of Facebook Analytics. Tracking daily Facebook stats can go a long way in helping you understand when your audience is interacting and responding to you.
  

Daily monitoring can be challenging, but with the right social media software, you can effectively monitor content and campaigns in minutes a day and share important insights with your team.

Sharelov makes Facebook analytics super easy, allowing you to choose your own KPIs and access them anytime and in seconds. Plus, you can share data cards instantly (in a visually pleasing format) with your team and clients at the click of a button.

Here's how to find the posting times that work best for your brand

Marketers have a lot to do to keep up with changing social media trends and connect with their audience. Because of this, analytics can easily fall by the wayside or not receive the attention it needs to keep up with changes in audience behavior.

Sharelov understands how busy marketers are, but how important your audience insights and the best delivery times are for your campaigns.

That's why our marketing collaboration platform does more than just help your team collaborate remotely. We offer dozens of tools to make your campaigns more effective, such as:

• Best Times to Post Tool: Instantly suggests the ideal times to post all your content on Facebook.
• Facebook Analytics - Shows the KPIs most important to your team in beautiful charts and displays that you can share with your team and clients. You tooParticipation fees will be calculated for you immediately.

• Competitor and influencer tracking toolsIt lets you track activities, promotions, and insights from your competitors or industry influencers to stay on top of what's working in your industry.

Your team will also love the collaboration features that bring you closer together and make team creativity natural and organic, even when working in different locations.

Real-time chat messaging means your team can communicate live even when social media is down.

You can assign tasks to team members and Sharelov will add them to your task lists with deadlines.

The to-do tool also emails reports to your team so you can see what you're accomplishing together.

Task reports and statistics are sent to managers so they can see overall team performance.

Request and get approvals for content or campaigns.

You can try Sharelov for free to see if your team likes it (we think you'll thank you!).

How best post times affect reach and engagement on Facebook

Posting your content on Facebook when your audience is online and open to interacting with brands can help you reach and engage more people. If you target more people and post at strategic times, the algorithm will take notice and share your content with more followers.